From the photograph of the woman standing in front of the hotel the silhouette of the woman in the Victorian clothing and hat was really strong so it was a good place to start from. In the trailer we want the woman's ghost to be shown in shadows as a dark presence in the hotel, but reaching out for help.
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This is effective, Kay - but there is something a bit 'piratey' about it too - I keep thinking 'pirate!'
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